4/18/2023 0 Comments Sweetwater sound studio![]() Sweetwater Studios is a world-class recording studio that produces music for legendary artists, and its public classes share that knowledge and expertise with the world. A lot of people don’t have the time to spend on college programs, but they can take a weekend or three days and come to our campus and learn. We provide a way for them to get hands-on education from experts, and it’s something they don’t need to have a long-term commitment for. What we do at Sweetwater Studios is also about educating our customers. But the vision isn’t just about having a cool boss and a great place to work. Hornsby told us that Sweetwater’s ethics were what drew him to the company and its culture is what made it a great place to work. Can you imagine any other online retailer in the high eight-figure revenue range claiming it’d never laid off a single employee in 40 years? More, can you imagine Google or Amazon building a campus for their customers? That may seem corny, but we’re not talking about a mom-and-pop store. Not just the employees, but the customers as well. And not just the management, he cares about everyone.Īt the very core of the Sweetwater brand is its people. Surack was his father – he and his wife Lisa really care about their employees. It really starts with the CEO … Chuck – he asks everyone to call him that, he says Mr. When we asked him what he attributed the company’s success to he didn’t hesitate to credit CEO and founder Chuck Surack: TNW spoke to Mark Hornsby, VP of Music Production and Project Development at Sweetwater Studios, on the phone for half an hour and revenue didn’t come up once. Sweetwater Studios ensures the Sweetwater brand doesn’t just appear to its customers as on online-only entity. Yes, Sweetwater is an enterprise whose growth is driven by the profits of its sales-front.īut ask any musician about heart and soul and they’re not going to rattle off sales figures and numbers. And it’s hands-down the world’s largest online music retailer. ![]() It’s Sweetwater Studios. Sure, Sweetwater Sound had $725 million in revenue last year and there’s no reason to believe it won’t keep growing (compare that to $619 million in 2017). The heart and soul of the Sweetwater enterprise, which spans numerous companies, isn’t its main earner Sweetwater Sound. Some companies actually walk what they talk. ![]() The difference here is that Sweetwater’s never laid off an employee, sold out to shareholders, or compromised on its founder’s vision. Google and Facebook started in dorms, Microsoft was launched from a garage, and Sweetwater Sound began as a studio in a van. Some of the richest companies have the humblest beginnings. ![]()
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